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SEO stands for Search Engine Optimization. In The industrialized world of where Internet hold a very good and important position in world of marketing there only websites can’t be enough to increase the sales and all others thing.
Building a very impressive and good looking website is useless there no traffic on the site it’s same like a road which a no traffic to run on it is useless. TO solve this problem the term Search Engine Optimization was introduced in internet world also known as SEO in mid – 1990s SEO is the process to increase the amount of incoming traffic to a particular website from search engines via unpaid search results as opposed to Search Engine marketing (S E M) which deals with paid inclusion.
The search engines usually display result according to user’s input and the earlier or higher on the search page more are the chances of that the more users will follow the website link. Search engines use user rating method to place the site at top and bottom for certain search input. User could use SEO to target many types of searches like Images, Local search, Video Search, News, Industry specific vertical search.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.
Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. In Early Years of SEO the webmaster needed to submit the address of a page or URL to various search engines.
The search engines would then send a spider or crawler to crawl the page extract the link of the other pages on the site and return the result to the search engine which is later indexed. In this process a spider sent by search engine download the page extract certain words and their position and weight and is stores into a scheduler for crawling at a later date.
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals. The leading search engines, Google and Yahoo, do not disclose the algorithms they use to rank pages.
Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs. SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.
In 2005 Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.
In 2008, Bruce Clay said that “ranking is dead” because of personalized search. It would become meaningless to discuss how a website ranked, because its rank would potentially be different for each user and each search.
In 2007 Google announced a campaign against paid links that transfer PageRank. In 2009 Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links.
In December 2009 Google announced it would be using the web search history of all its users in order to populate search results.
SEO is a critical part of running website. It is best left to the experts who understand the notion of NICHE websites and finding a niche keyword to market.